Understand. Overdeliver.

Two promises to make and never break—how?

Steal my 4L’s of understanding:

1. Listen to your customer
Ask and they will tell you

2. Look at the data
What is measured improves

3. Learn from the market
Monitor trends, cycles, and narratives

4. Live the experience
You’re already optimised to serve You Yesterday

Now full stack that value and disgustingly overdeliver.