The V9 Branding Engine
Your brand has 1 of 9 creative problems. Fix all nine and your brand will purr like an Italian motorbike on a Pyrenees mountain
1. Value Creation
Conditions: Where motivation meets the market
Action: Ask questions, talk to your desired niche, research competitors
Priority: Find a problem you can solve
Solution: Who are you uniquely positioned to serve?
2. Validation
Conditions: Where assumptions meet feedback
Action: Craft offer, test MVP or pivot & reposition
Priority: Confirm demand, understand customer
Solution: Reduce as much perceived risk as possible
3. Verifiability
Conditions: Where competence meets trustworthiness
Action: Supply demand, document success, deliver results
Priority: Build credibility and reputation
Solution: Use socials to test demand and engagement for new features
4. Visibility
Conditions: Where awareness meets conversion
Action: Outreach, upfront value, content, ads
Priority: Generate leads, get sales (eyeballs)
Solution: Use testimonials as case studies, use long-tail keywords as video titles
5. Viability
Conditions: Where systems meets scale
Action: Understand your finite resources and the cost of value price at scale
Priority: Get predictably profitable, build systems
Solution: Find inputs with compounding outputs (automation)
6. Verbal
Conditions: Where language meets outcomes
Action: Craft messaging, sales scripts and content design
Priority: Communicate uniqueness, connect with audience
Solution: Record and review presentations for fluency
7. Visual
Conditions: Where functional meets expressive
Action: Build guidelines, toolkits, templates and systems
Priority: Affirm expectations, coherent look & feel
Solution: Avoid rules, optimise best practises
8. Vision
Conditions: Where purpose meets problem size
Action: [Re]define the mission, values and culture (Solve bigger problems)
Priority: Clarity & direction (Increase TAM, maintain MOAT)
Solution: Know your This Not That, Us Not Them, Like This*, This way!
9. Virtues
Conditions: Where association meets aspiration
Action: Reinforce brand values and efficacy with partnerships, ambassadors & affiliates
Priority: Relevance & significance
Solution: Be perceived as the maverick/underdog for as long as possible
Got questions? See you in the comments.
Curious about stamina, systems and strategy? Read The Three S's of Success.
Need help calibrating your engine? Over the last 15+ years I've stacked the creative skills & experience to tune all nine. Say hello@tristanidea.com to chat.
