You, Yesterday

Your ideal customer is you, yesterday.

We are powerfully positioned to serve who we once were. Every designer has a unique blueprint, guideline, system or process within our experience.

We don’t have to teach it.
We don’t have to write a book.
We don’t have to build a course.

But we can package our experience as an offer that delivers a unique service of value to our ideal customer avatar—you, yesterday. Let’s zoom out.

There’s a reason why 7-figure CEOs get paid to help 6-figure CEOs get where they are, because they’ve done it. There’s a reason why 7-figure CEOs ask 8-figure CEOs if they can pay them for help to get where they need to go. Because they know how to get there.

No fluff.
No snake oil.
No inflated language.
No perceived value manipulation.

Just competence.

“I know how to do that, because I did this, wanna buy it?”

On a fundamental level, that’s what a portfolio is. A greatest hits tour of our favourite success stories where we took people from where they were, to where they needed to be. It’s evidence you know what you're doing. Sprinkle a little social proof for credibility and, if you know who you’re looking for, people will buy what you do. PSA: This is why free work will always beat fake work.

So, what’s our offer? What are we uniquely positioned in the marketplace to deliver better than the competition? As we enter the new era of what it means to be a brand, not having a defined value proposition that we are uniquely qualified to deliver, guarantees with 99.9% accuracy that our value in the market will be unclear. Murky at best.

Who’s your ideal customer? You, yesterday.